What is your website address? www.askeydie.com
Give a brief description of what the company is and does: Eydie’s Office is a Virtual Assistance/Social Media Management service assisting small business owners and entrepreneurs from coast to coast. Consider the Eydie’s Office team as your administrative pain relievers – relieving you of the day-to-day tasks of running your business, ranging from database maintenance, managing your business calendar, and creating PowerPoint presentations… all the way to email marketing and social media management; giving you more time to do what you do best – increase your sales and put more money in the bank.
How long have you been in business? 2004
What made you want to become a part of Create To Launch Conferences? My mission is to help business owners and entrepreneurs discover how to effectively use social media and email marketing in order to grow their business. I saw Create to Launch as a venue where I would be able to successfully teach and inspire.
What is the most fulfilling aspect of being a business owner? My soul purpose in life has always been to teach. My goal is to educate at least one person every day, and when I do I feel satisfied that I made someone’s life richer. In addition, being a business owner gives me the privilege of being a positive role model for my grandchildren – showing them that they can do and be anything they dream of.
How important is a support system for you to succeed? Without my support system, whether it is my family, personal friends, or business colleagues, I would not be where I am today. The old African proverb, “It takes a village to raise a child”, is one I live by in my business as well.
What do you wish you would have known five years ago/or before you started your business? Nothing! If I had known how many hours, how much work, how hard owning, running, and marketing a business was I might not have jumped in as I did. I started my business – jumping in head first. The journey has been amazing and I wouldn’t change one single step or path I’ve taken along the way!
What has been the most challenging part of being a business owner? Believe it or not, the most challenging part of owning my business has been educating business owners and entrepreneurs on the benefits of hiring a Virtual Assistant. Although the Virtual Assistant industry has been around for about 15 years, there are some who are still unaware that we even exist. In addition, it’s been challenging to convince business owners that it’s time to get on the social media bandwagon before they buried in the dust.
What would you tell someone who wants to move to the next level in their business? I truly believe that the most important thing to do, in order to move your business to its next level is simply to have written goals, ditch the procrastination, and have confidence in yourself. Success will follow.
What personal changes have you had to make as a business owner? N/A
What advice do you have for attendees? Believe in what you do. Know what your passion is. If you do what you love then you will always love what you do.
Don’t think you have to do it all alone. Find the people in your “village” – don’t be afraid to ask for help. Be a mentor to someone else. You learn more when you teach.
Ditch the naysayers in your life. Show them the door and don’t look back. Surround yourself with the people you strive to be like. Keep successful people close by – listen and learn.
One of my favorite quotes is from Garth Brooks’s song, Standing Outside the Fire. “Standing outside the fire, life is not tried it is merely survived if you’re standing outside the fire”. Take risks. Don’t think too hard about them either. Sometimes you just need to jump into the fire and think later. Many, many times I have heard that chorus in my head as I find myself making difficult decisions. It’s my cue to “just do it”.
What can one expect from you at CTLC? At the Create to Launch Conference attendees can expect me to show them my passion for what I do and to be moved and motivated to use what I teach them in their own business. They will leave with the tools they need to successfully promote themselves as a trusted business owner, and identify themselves as the expert in their respective industries.
Tell us something others don’t know about you? I was born in da Bronx, New York and moved to California in 1998. In New York I became a hairdresser after graduating high school in 1969, taught Nursery School for 10 years after being a stay-at-home mom for about 15 years. Moving to CA was a huge risk as I knew no-one and didn’t have a job lined up. I jumped into the fire and took a risk. It paid off!
I have three beautiful daughters and three even more beautiful granddaughters.
Ask/Answer any question you wish (about your business) that has not been asked.
Did you know that hiring a Virtual Assistant is more cost effective than hiring a full time employee? One of the many benefits of hiring a Virtual Assistant over a full-time employee is the money saved. The real cost of hiring full-time employees is 2 to 2 1/2 times their salary? Consider the fact that you do not have to pay employee taxes, health insurance or other benefits. You have no training costs or overhead such as office space, computer, and other equipment. You only pay for actual time spent on projects and not for those water cooler breaks and other non-productive time spent away from dedicated tasks. It’s a win-win for both the client and the Virtual Assistant.
We look forward to hearing from Eydie on October 15 at Riverside Marriott. She has a burst of energy that lights up any room.
Next week, we will feature Amanda Johnson, our book writing coach. She’ll share with us how her business is an extension of who she is and what she does to inspire her clients. Stay tuned for that interview.
All the best,